Dr. James Dennison

The demand for assessing the impact of communication campaigns across all sectors is increasing. In the field of migration, this demand is particularly acute because of, amongst other things, the potential of such campaigns to have real-world consequences for millions of people. This report brings together disparate terminology, findings and recommendations from the private and public sectors and academia to synthesise a set of five general steps for practitioners when performing IAs.

The study provides a summary of key recommendations from existing best-practice guides for migration communication and policymakers. The aim of the study is to understand what values-based policy communication is and how they can communicate policies that are concordant with the values of their audiences in order to elicit sympathy.

This chapter overviews public attitudes to migration in Southern Partner Countries (SPCs) and considers their effects on migration politics and policies in the region over the past 20 to 30 years. The objective of this chapter is to answer the following question: What are the political effects of public attitudes to migration in the southern and eastern Mediterranean?

This study aims to offer a better understanding of public attitudes to migration in 17 selected countries on both sides of the Mediterranean and to provide recommendations on how to communicate on migration in a non-polarising manner.  It attempts to explain why attitudes to migration are what they are — with an emphasis on the role of media.