EMM5: EUROMED Migration V

As part of the EUROMED Migration (EMM) studies, in partnership with the European Union Institute Migration Policy Centre Observatory on Public Attitudes to Migration (OPAM), EMM is proud to give exclusive access to the publication ‘Storytelling as Strategic Communication on Migration.’ Practitioners regularly recommend storytelling as an effective means of strategic communication about migration. Storytelling is distinct from other forms of communication due to its ability to clear and retain attention, disarm critical thought, and provide an opportunity for the storyteller to demonstrate a large range of skills and thus enhance their credibility. Experimental evidence supports the notion that storytelling is more persuasive than, for example, appeals to authority using experts. This report provides the first review of the academic literature on the characteristics and effects of storytelling and how this might be best used for migration communication and outlines seven best practices according to these criteria and demonstrates them using examples. 

This report overviews and discusses the key findings from the original research of the EUROMED Migration V programme on migration narratives in the Euro-Mediterranean region. Each report was dedicated to a different facet of migration narratives and each offering an original contribution that can help communicators offer a more balanced set of migration narratives.

Why do some people choose to migrate and some people not? Why are some willing to do so via irregular channels and some unwilling?  Answering these questions allows us to design better interventions to achieve migration policy objectives such as “safe, regular, and orderly migration”. It also helps us answer profound scientific questions using the timeless yet increasingly important case of migration. Given the salience, uncertainty, complexity, risk and novelty of migration—as well as its emotive and valuedriven nature—we can expect narratives to play a powerful and rich role in emigration decisions. This report builds on recent findings and cutting-edge data to investigate the role of narratives in affecting variation in various forms of migration behaviour.

Assisted Voluntary Return and Reintegration (AVRR) programmes have emerged as a migration governance tool used by many national governments and supranational organisations in the 21st century. They fund—typically irregular or stranded—migrants to return to their origin countries whereafter they provide support aimed at “sustainable reintegration”. AVRR reintegration support is classified by the International Organization for Migration, which administers around 95% of AVRR programmes globally, as “economic”, “social”, and “psycho-social”. However, AVRR programmes have received several criticisms from academics and activists. The academic literature on measuring reintegration, identifying the causes of reintegration success, and identifying the causes of AVRR participation are nascent but provide a basis by which policymakers can understand how to improve AVRR outcomes. Therefore, this study identifies how communication can contribute to AVRR objectives.

This report set out to unpack dynamics and characteristics of diaspora engagement policies in the MENA region, drawing on an in-depth review of six countries’ frameworks and Gamlen’s typology of diaspora engagement policies. 

This work was designed to shed light on past and current dynamics that influence international migration (from and within the region), gather the perspectives and analyse the narratives of Unaccompanied and Separated Children (UASC) in an attempt to understand the reasons that underpin the mobility of unaccompanied and separated children from and within the region, also with a view to provide recommendations on how to better provide for their specific needs in different contexts. The study placed a special emphasis on 3 selected countries in the MENA region (Morocco, Jordan and Lebanon) while valuable information and data gathered in 2 European Union (EU) countries, Greece and Spain, were also used.

Public communication has the potential to do enormous good for humanity. Regarding migration, public communication can be used to meet widely agreed-upon policy objectives such as safe, orderly, and regular migration. Moreover, it can help governments uphold democratic legal- and rights-based policy frameworks against nefarious forces and contribute to maximising the potential benefits and minimising the potential costs of migration to origin, transit, and host country populations, as well as to migrants themselves. In line with ongoing research from the International Centre for Migration Policy Development (ICMPD) and the EUROMED Migration programme on how to use public communication to re-balance migration narratives and protect the rights, safety, and opportunities of migrants, this report asks how we can use persuasive communication to achieve policy goals regarding irregular migration. It gathers lessons learned and provides practical recommendations, with a particular focus on the Euro-Mediterranean region and the activities of the European Union.

The intensity and pace of climate change is a source of concern worldwide. Weather-related events are taking an increasingly heavy and obvious toll, pressing policy-makers to act decisively to safeguard natural resources and to protect populations from harm.

Against this backdrop, it has become routine for the public discourse to associate climate change and its impacts with migration and mobility. In Europe and the global north in general, climate change is often perceived as precipitating a new stage of large-scale mobility from developing countries. The occurrence of floods, droughts and other natural disasters and the resulting population displacement, contributes to cement the assumption that climate change and mobility are two sides of the same coin.

The Middle East and North Africa (MENA) region is facing severe climate risks. In fact, scientific projections indicate that the region is warming up faster than the global average, exposing local populations to a series of threats directly and indirectly associated with climate change. However, the migration and mobility implications of this phenomenon have been contentious. Indeed, measuring climate mobility is fraught with challenges, from assessing people’s propensity to migrate to identifying obstacles to movement.

This study aims to consider the various perceptions and narratives surrounding climate mobility in three different countries: Egypt, Morocco and Tunisia. Based on key stakeholder interviews, this work aims to provide policy-makers with pointers to understand how the public discussion on the climate mobility nexus is progressing in these countries. The research focuses on exposing people’s perceptions of climate impacts and how these perceptions shape decision-making mechanisms related to mobility. In doing so it aims to uncover the complex and singular realities that current reporting on climate mobility tends to mask.

Emotions are regularly cited as vital components of effective strategic communication in the world of migration and beyond. However, until this report, there was relatively little guidance about how emotions should be used in migration policy communication. Emotions are vital to persuasion because attitudes have a cognitive (thinking) component and an emotional (feeling) component. Moreover, eliciting emotions causes involuntary but predictable physiological and behavioural reactions. Emotions can be used in communication to make one’s messages more resonant and impactful on both attitudes and behaviours, supporting policy objectives via persuasion.

Communicators should choose the desired emotional reaction according to the desired physiological and behavioural reaction using existing psychological schema, one of which this report analyses with 32 separate emotions and physiological reactions. Eliciting unsuitable emotions may have adverse reactions from audiences. Communicators can use this report’s recommendation and framework to ensure that the emotions, physiological and desired behaviours of their campaigns are aligned and thus effective. Narratives, personal-based messages, facial expressions, body language, and aesthetics can be used to create emotional resonance and reduce psychological distance. Frames, ordering (“emotional flow”), intensities, and certain combinations can also be used to elicit different emotions with predictable outcomes.

Emotions should be used to make one’s argument more resonant but the argument should not be simply based on the emotional reaction—the “appeal to emotion” logical fallacy. Indeed, for emotion-based communication to work, it should also use facts, values, identities, and efficacy. Emotion-based communication in the field of migration, although widely used, is largely untested—communicators should test different approaches but also can take lessons from other fields such as corporate, health, and climate change communications.

This report critically analyses 10 examples of good emotion-based migration communication, highlighting the different emotions and physiological reactions that they are likely to induce, and to what extent these are in line with the communication campaign’s stated objectives.

Rural communities in North Africa and the Middle East are confronted with a myriad of context-specific challenges. While food security is rising on the global and regional agendas, countries are experiencing a demographic decline in rural areas, important shortcomings in rural development and environmental degradation resulting from resource overexploitation and climate change. For concerned communities, the conjunction and intensification of these trends raises serious questions as to their ability to cope now and in the near future. This study is devoted to the analysis of the migration phenomenon in the South Mediterranean’s rural areas. It focuses on identifying and explaining rural trends of migration, including incoming and returning flows. To do so it draws on a multi-disciplinary and synthetic examination of the situation in five countries: Algeria, Egypt, Jordan, Morocco and Tunisia. The results and recommendations arising from the study are meant to consolidate knowledge on migration in the Euro-Mediterranean region in line with the target 10.7 of the UN sustainable development goals to achieve safe, orderly and regular migration. 
 

This study examines expert knowledge and survey data on youth aspirations in Algeria, Libya, Morocco, and Tunisia to see how the EU's Talent Partnerships might be used to increase youth employment and mobility within and from these countries.

External authors

Algeria: Yasmine Musette

Libya: Mustapha Kaaniche

Morocco: Hajar El Moukhi

Tunisia: Wajih Khallouli

Magda Abu-Fadil

Dr. James Dennison

This study is to an extent a follow-up of a study EUROMED Migration IV programme carried out for the same subregions
in 2015-2016. It takes a different approach but with the same goal of developing a better understanding of
the reality and constraints of traditional and other media and how these elements affect their capacity to tell the
“migration story”.
More specifically, this study investigates how media coverage in some European countries of migration has changed
over the course of the 2019-2020 period, including the impact of social media on migration narratives, polarisation
and journalism, the influence of political dynamics on the media landscape and vice-versa, and the impact of
COVID-19 on migration narratives.

External author: Chris Elliott

Ran jointly under the EUROMED Migration V (EMM5) and “EuroMeSco: Connecting the Dots” projects, the survey “Towards sustainable and mutually beneficial migration partnerships in the South Mediterranean” aims at reflecting on migration partnerships between the EU and Southern Mediterranean countries. This report analyses the main results from this exercise, which was conducted amongst experts on migration from the EU’s South Partner Countries (SPCs) in June and July 2021. It provides new evidence on each country’s understanding on how migration partnerships should be achieved in view to advance cooperation for the benefit of migrants and all communities involved in the process.

Authors: Jenny Gilbert und Alexis Mclean

This report draws on recent scholarly advances to better specify what narratives are and to explain variation in their popularity before considering how their effects on immigration policy preferences varies. The study then considers the popularity of eight simple migration narratives — four positive, four negative — in eight countries across the Euro-Mediterranean region today using recent World Values Survey data. Finally, the extent to which belief in each of these narratives affects one’s preferred immigration policy is tested.

The report forms part of the Phase III Euromed Migration Communications Study. This chapter considers how and why these dramatic changes in the importance of the issue, or salience of immigration, occurred in European politics. It combines findings from various scientific sources to produce a theoretical framework that explains how salience affects electoral outcomes, both in terms of turnout and results, and ultimately public policy via emotional activation, exposure to information and evaluation of politicians.

The demand for assessing the impact of communication campaigns across all sectors is increasing. In the field of migration, this demand is particularly acute because of, amongst other things, the potential of such campaigns to have real-world consequences for millions of people. This report brings together disparate terminology, findings and recommendations from the private and public sectors and academia to synthesise a set of five general steps for practitioners when performing IAs.

This publication follows and builds on the results of the study ‘Exploring and Proposing Mechanisms for Labour Matching in the Mediterranean Region’, a key programmatic output that identifies structural obstacles to a more optimal allocation of labour in the Euro-Mediterranean region. Taking these obstacles as a starting point, the study adopts a predominantly macro-economic perspective in order to pinpoint migration drivers in four southern Mediterranean countries (Egypt, Jordan, Morocco and Tunisia) and to propose suitable policy interventions from a multi-sectoral standpoint.

Addressing a crucial gap in policy-making, this study aims to instruct practitioners and government stakeholders in the Euro-Mediterranean region on where to collect statistical information for mapping locations, movement trends and characteristics of Arab expatriate communities, with a particular focus on collecting sociodemographic information. In addition to this, the inventory may be used to assess and inform countries’ outreach practices towards emigrants.

The study provides a summary of key recommendations from existing best-practice guides for migration communication and policymakers. The aim of the study is to understand what values-based policy communication is and how they can communicate policies that are concordant with the values of their audiences in order to elicit sympathy.

This chapter overviews public attitudes to migration in Southern Partner Countries (SPCs) and considers their effects on migration politics and policies in the region over the past 20 to 30 years. The objective of this chapter is to answer the following question: What are the political effects of public attitudes to migration in the southern and eastern Mediterranean?

This study aims to offer a better understanding of public attitudes to migration in 17 selected countries on both sides of the Mediterranean and to provide recommendations on how to communicate on migration in a non-polarising manner.  It attempts to explain why attitudes to migration are what they are — with an emphasis on the role of media.

This study aims to unpack some of these approaches in order to identify and better understand the prevailing media narratives on migration that exist in different national contexts. It looks at the strengths and shortcomings and provides some insight into the interplay between editorial lines, political narratives, journalistic approaches and public discourse on this sensitive and often polarising subject. The study covers 9 EU countries and 8 countries in the south of the Mediterranean.